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Adoption and Use of Immersive Technologies by Cultural and Creative Organisations Survey

27 June 2024



The survey aims to investigate the key factors that influence the adoption and use of immersive technologies within cultural institutions. Immersive technologies, such as virtual reality (VR), augmented reality (AR), and mixed reality (MR), have the potential to revolutionize the way cultural content is created, shared, and experienced.

Key Areas of Investigation:

  • User Enjoyment and Experience: Assessing whether immersive technologies are enjoyable and provide a pleasurable experience for customers, audiences, and the public.

  • Perceived Value and Pricing: Understanding if immersive technologies are seen as reasonably priced and provide good value for money.

  • Social Influence: Determining the extent to which clients, audiences, the public, and stakeholders believe immersive technologies should be used.

  • Organisational Readiness: Evaluating whether organisations have the knowledge, capacity, and financial resources to implement these technologies.

  • Impact on Productivity and Performance: Analyzing if the use of immersive technologies enhances productivity, creativity, and job performance within organisations.

  • Ease of Use: Investigating the ease with which staff can learn and become proficient in using immersive technologies.

  • Future Intentions: Understanding organisations' intentions to continue using and investing in immersive technologies.

By participating in this survey, cultural and creative organisations will provide invaluable insights into their current use, challenges, and future aspirations regarding immersive technologies. This information is crucial for understanding the specific needs and preferences of these organisations and will guide the development of tailored solutions and support mechanisms. 

We urge cultural organisations to participate in this survey, as your input is essential for advancing the integration of immersive technologies in the cultural sector. Your feedback will not only benefit your organisation but also contribute to the broader cultural community by promoting the adoption of innovative technological solutions.

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